« Three (Duh) Ways to Improve Your Marketing | Main | Death of the Playbook »



Feed You can follow this conversation by subscribing to the comment feed for this post.


Do you think that companies without brands do this because managmenet doesn't really know where they are going? Or because they have too many ideas of where they are going?

Kris Bondi

Interesting questions Kat.

It could be either, but mostly I've seen that companies don't define their brand because they are trying to be all things to all people.

They incorrectly think they can say one thing to one company and position themselves differently to another. The reality is these companies end up with ineffective marketing and poor sales because no one knows what they do. They also become laughing stocks for the prospects and competitors who watch this revolving door of positioning.

The comments to this entry are closed.

Blog powered by Typepad

Become a Fan